Stop SB 259 (Wahab)

SB 259 was drafted with the intent of protecting consumers, but in practice it will make California even more expensive by:

Raising baseline prices on everyday goods and services; and
Threatening the discounts, coupons, and rewards programs that millions of Californians depend on.

Drives Up Online Prices for Everyone

By banning companies from tailoring discounts to consumers’ devices, SB 259 could wipe out popular coupons, online promotions, and personalized deals. Instead of lower targeted prices, businesses will raise baseline prices for all shoppers.

Kills Innovation and Dynamic Pricing

SB 259 makes it nearly impossible for businesses to use technology to adjust pricing fairly across markets. That means fewer innovative pricing models and higher costs for Californians

Raises Costs for Small Businesses

Compliance will be costly. Companies must redesign their pricing systems to avoid banned inputs, passing those compliance costs directly on to consumers.

Hurts Consumers in High-Cost Areas

Limiting geolocation use ignores real differences in delivery, tax, and operating costs. Businesses may pull back service from high-cost areas like rural regions rather than absorb losses—reducing choice and raising prices.